This is an article that I’ve thought about writing for a while because technical work on rankings is something that SEO pros are pushing all the time. There are a lot of reasons why this is, but let me start this off with a little backstory about my experience in the tech realm and why …
There’s a common misconception about what Google really is and does. A lot of people think that Google IS the internet. But in fact, Google is simply a database of websites on the internet and the only way it finds your site, is through it’s own systems to crawl websites that are already out there. …
Introduction: As an SEO who teaches photographers how to rank online, I’ve been very curious about content created by AI. It seems that everyone is using it in some way and trying to “game the system” to rank higher without actually creating any content backed by personal opinion or experience. Before I asked Chat GPT …
Setting up Google My Business (GMB) is an absolute must for any local photography business. If you want to get found online and have clients reach out to you, this is the way to get things moving. If you want to collect reviews people trust and prove that you run an established business, then Google …
Talk with just about any SEO out there, and you’ll likely be told that Search Engine Optimization is an on-going process that needs constant attention and a devoted team to manage. Although the statements these SEO agencies are making are quite true if you want to continue to grow and improve your SEO, they aren’t …
If you’re asking this question, you probably already have at least a very general idea of what Search Engine Optimization (SEO) is all about. But before you make your decision, there are tons of factors that you’ll want to consider. Because the truth of the matter is that not every digital marketing approach is right …
The headline on your offer or lead magnet has one of the most important roles of all. It’s the attention-getter. It’s the thing that takes a visitor/reader from “why should I look at this” to, “I’m hooked, let’s dive in!” There are several key components to build a compelling headline – the kind that get’s …
If you’re reading this than you’ve probably heard about funnel building and are wondering how you can create a marketing funnel that will drive potential customers to make a purchase. On paper, it’s all pretty simple and clear. A marketing funnel takes prospects from your target audience and moves them from “interested,” down to the …
SEO is a real business that delivers real results when performed by REAL professionals. However, there are a lot of reasons why SEO might not be good for your business, or a positive match for your beliefs. Here’s our top 10 reasons why you SHOULD NOT hire an SEO. If you have any concerns that …
There is a lot of misinformation on the internet, especially in SEO where “experts” will spin a point of view to get more visits to their site. One person is telling you “content is king”’, another say’s that Googles so smart you don’t need much content. Let’s talk about each and look at this from …